So, you want to start your own business and set up a recording studio… This article will take you through all the steps from start to finish.
There are several things that must be included in any recording studio business plan. This document typically includes market analysis, research, objectives, and recommendations for product or service, staffing requirements, and budgeting. Once the plan is written, it should be used as a road map to guide the studio’s founder/entrepreneur in all business decisions.
When writing your plan you must do thorough research on the local market conditions, which includes existing recording studios and other companies offering similar products or services.
Create a business plan
Before we get you moving in any direction, the first thing we need to do is map out your entrepreneurial journey. A business plan will be your guide for the entire process.
Points you need to consider in your business plan:
- The type of studio you want to open
- Your long-term and short-term goals
- A list of all the equipment that’s needed, along with a budget estimate
- The location of the building you plan to purchase or lease.
If you haven’t already, perform a SWOT analysis on yourself, your studio, and your industry.
You should also include a marketing strategy for acquiring new customers as well as retaining current ones.
To set you up for success as yourself the following questions:
- How you’ll train employees?
- How much will it cost?
- What about equipment (Piano keyboards, guitars, microphones, and more)?
- How will your studio make money?
Once you’ve completed the business plan, map out a schedule for everything that needs to be done and hit the ground running.
Form a legal entity
Once we have a vision and a road map, let’s talk about forming a business entity.
The most common forms of business entities are corporations, partnerships, limited liability companies (LLCs), and sole proprietorships. There are several factors you should consider when making this decision.
Each type has advantages & disadvantages depending on the type of studio you will be opening. Financepond has some great resources if you looking to form an LLC which is the most common entity for recording studios. Forming your business entity is relatively easy, but it’s a super important step in personal protection and success in your business.
Set up a business bank account
Now it’s time to set up a bank account for your recording studio. When setting up your business, separate your personal income and expenses from the business. That’s what opening a bank account is such an important step.
The last thing you want to do is make a huge salad with your business and personal financial life.
Setting up a bank account for your business is simple and quick. In most cases, it only takes a day or so to complete the process. Make sure you show up to the bank with the documents listed below:
- Articles of incorporation/organization
- Applicable resolutions authorizing the opening of a business bank account
- Certificate of good standing
- Utility bill or bank statement in your studio’s name
- Personal identification
In order to understand your options for a business bank account, it will help you to read about types of business accounts. Be sure to give your bank a call before you arrive to make sure you have everything you need.
Alright, you are ready to rock and roll!
This is where you can get creative and show off your style.
You’ve got to get the word out about your new business, so now is the time to be thinking about how you are going to do that.
Here are 3 ways you can promote your business:
This option is perfect for recording studios. You can create an ad targeted to users in your area, and you can even use it to drive traffic to your website!
You can also promote your profile on the site, which basically means that you will appear more often when people are searching for someone with your skills.
2. Social media
Social media is a great tool for promoting your business. It’s quick, easy, and effective if you have interesting posts that serve as a way to promote your company in a positive light.
3. Email marketing
Make sure you add contact information to each email so people can get in touch with you quickly. In the email, tell them what you’re up to and why they should be interested. Before sending your emails, make sure to do email verification using a DKIM checker so that your recipients will have a safe experience. To successfully promote your recording studio via email, ensure to use DMARC policy to increase deliverability.
You can also try selling your music through a royalty free music library like Shockwave-Sound. There are alternative royalty free music libraries like Videvo too!
Finally, never underestimate the power of word-of-mouth. People like supporting businesses that align with their values, so find a niche that you can own in your area and develop relationships based on that mission.
We hope that this guide has helped you Start a Recording Studio. Remember to keep growing and doing what you do best! Follow the steps that we outlined in this post and you will have a successful, profitable business.
Good luck and keep rocking out!
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